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Blog & News: Sports Business

Endorsement equation equals more than gold standard

Picture: Sasha Cohen (inset) and Apolo Anton Ohno hope to find endorsement success off the ice. By SCOTT ROSNER Published February 06, 2006 : Page 26 Reprinted courtesy of the SportsBusinessJournal  


Creamer could change business of women's golf

Picture: Paula Creamer is one of a crop of young LPGA stars who are capable of impacting the business side of golf. By Matt Dunham, AP By Jerry Potter, USA TODAY   Paula Creamer is no ordinary teenager.


Briggs powers into national TV campaign 'Image' ads appear on sports programming

Briggs & Stratton Corp. has launched a television advertising campaign aimed at strengthening its overall brand awareness among consumers. The campaign, titled "The Power Within," was developed by Marx McClellan Thrun, a Milwaukee advertising agency.


Chasing airline sponsorship dollars? Good luck

By TERRY LEFTON Staff writer Published March 13, 2006 : Page 21 Reprinted courtesy of the SportsBusinessJournal  


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